Learn More About Us
🌿 Mission
At NewCycle, we promote human and environmental values through sustainable work models that transform communities.
Our mission is to empower individuals — especially women from underprivileged backgrounds — by providing fair, dignified work opportunities that inspire purpose and independence.
🌏 Vision
We envision a world where work is more than survival — it’s a path to self-esteem, growth, and community well-being.
By fostering responsibility, creativity, and care for people and the planet, we strive to create lasting, positive change in every life we touch.
💛 Values
We believe in justice, human dignity, and the power of entrepreneurship to transform lives.
Guided by love, we act as agents of transformation — helping families build livelihoods that nurture physical, spiritual, and intellectual development.
Our values are rooted in sustainability, fairness, and compassion — ensuring that every product we make supports a brighter, more equitable future.
🧵 About NewCycle
Founded in 2021 in Goa, India by Luciano and Adriana Pinheiro, NewCycle Private Limited is dedicated to combining eco-friendly production with social impact.
We produce durable jute bags, pouches, and reusable pads — practical alternatives to plastic that empower women artisans with fair wages and education.
Our administrative, legal, and accounting teams ensure full transparency and accountability, so that every purchase contributes directly to our mission.
Beyond our products, we invest in community initiatives — from health and education programs to family support and menstrual dignity drives. A meaningful share of our profits is dedicated to these efforts, turning business growth into measurable social good.
At NewCycle, every action, product, and partnership is guided by one belief:
Small actions create big impacts — for people, for the planet, and for the generations to come.